A seat license is a valuable commodity because it gives the owner rights and provisions that ensure they will have access to the same season ticket location. Historically this was not always the case, some teams limited the ability to sell their season ticket account while others restricted the sale of tickets. Now with seat licenses (a.k.a. PSL, SBL, or STR) the fan is free to buy and sell seats as well as tickets.
Because a seat license can be bought or sold by fans, there is is a need for a marketplace to safely transact the exchange. Seat licenses have been around for almost 30 years now and the systems to ensure safety and security are well known and followed by all major marketplaces.
Reason to Sell
When entering into a contract that can last as long at 50 years, there are a lot of life events that might cause a seat license holder to have to sell. Some bad examples include divorce, bankruptcy, or other financial crisis. There are also some good reasons, such as moving to a new city, sharing with friends or family, or upgrading to better seats.
These reasons are never obvious when a seat license is first purchased, but when those reasons happen down the line there will nothing short of thanksgiving that the seat license marketplaces exist to help with the sale.
Reasons to Buy
Sometimes seat licenses can be too expensive for high school or college students to afford, but imagine coming home to the first job out of college and wanting to finally get season tickets. Seat licenses are rarely sold on an ongoing basis, it’s because of the aftermarket that new fans are able to get season tickets.
Some of the other reasons for a purchase include starting a new business where tickets can be given away, expanding a family, or looking to start a ticket resale business.
Profit from Season Tickets
Not a lot of people think about buying and selling seat licenses for profit, but there are a few people who participate in this sort of business. When teams have poor performance on the field, their seat licenses often reflect it in the price. For example, when the 49ers went from Super Bowl contender to second worth team over a period of 4 years, the seat license prices dropped as much as 70%. There were a number of ticket brokers and seat brokers to purchased seat licenses during this time with the goal of reselling them later.