In a recent article about the new Rams stadium in Inglewood, they ask a very good question: will the Rams be able to sell seat licenses if they can’t win any games?
Like any business, sales and profit are dependent on the economic forces of supply and demand. Generating demand for 80,000 seat licenses is not easy, but the 49ers were able to do it with the help of a Super Bowl appearance, the Cowboys were able to do it despite moving to Arlington, and the Giants and Jets were able to do it in an open-air stadium where temperatures can fall below zero.
Can the Rams do it with a 4-12 record? My answer: yes…but.
They’ll be able to do it because of the massive population in the Los Angeles metropolitan area, the historic fanbase that is already in LA, and because of the legacy and fandom of professional sports in the area.
But…it will come at a cost to the seat license sales revenue. Having a poor record limits the amount of money that people are willing to spend on everything, from cheap seat PSLs all the way to corporate suites. Given the historic $3 billion price tag of the new stadium, the Rams are going to need every cent they can get from seat license sales.
I wouldn’t be surprised if they were using projections from the SBL and suite sales at Levi’s Stadium, where they generated almost $500 million. The problem is that having a losing record and a team that is returning home doesn’t have the same cachet or marketing buzz like the 49ers, a hometown team who was in the Super Bowl while SBLs were still being sold.
I wouldn’t be surprised if they had to reduce the $3 billion cost of the stadium in order to make it a more viable project.